Bob Dylan, the 72-year-old music icon, hasn’t ever been especially fond of the new wave of technology and its impact on the kids of today. In a 2009 Rolling Stone interview he made that eminently clear. “It’s peculiar and unnerving in a way to see so many young people walking around with cell phones and iPods in their ears and so wrapped up in media and video games,” Dylan said. “It’s a shame to see them so tuned out to real life. The cost of liberty is high, and young people should understand that before they start spending their life with all those gadgets.”
In spite of that techy reluctance, however, Dylan recently set the Internet all abuzz—or at least, a new interactive version of his music did. The digital agency Interlude took Dylan’s classic “Like a Rolling Stone” (a song that Rolling Stone magazine happened to call the “greatest song of all time”) and turned it into an amazing new interactive, channel-surfing music video.
What’s so amazing, you ask? Well, if you click right here, you can find out for yourself. Just listen, switch from channel to channel yourself and see.
“I’m using the medium of television to look back right at us,” the music video’s director Vania Heymann told Mashable. “You’re flipping yourself to death with switching channels [in real life].”
See, everybody has a point to make about our media consumption. But, hey, I’m thinking even old Bob will give the kids a break on this one.
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