Press Releases

PLUGGEDIN LAUNCHES NEW ENTERTAINMENT WEBSITE WITH INNOVATIVE HIGH-DEFINITION MULTIMEDIA PLAYER, OVER 10,000 MAJOR LABEL MUSIC VIDEOS AND 1 MILLION ARTIST PROFILES

Features artists such as Radiohead, Joss Stone, 30 Seconds to Mars, Coldplay, Chemical Brothers, Green Day, Norah Jones, Daft Punk, KT Tunstall and more.

PluggedIn also announces investment from strategic partner Overbrook Entertainment, an innovative entertainment and artist management company whose principals are Will Smith, James Lassiter and Ken Stovitz.

SANTA MONICA, CA (April 16, 2008) -- PluggedIn (www.pluggedin.com) announced today the launch of its beta website, offering free to consumer streaming of the highest quality music videos available anywhere on the web. The new entertainment website features over 10,000 HD and broadcast quality music videos from EMI Music, Sony BMG Music Entertainment, and other major and independent labels. The website offers more than one million Artist Profiles, and is powered by an innovative new media player that supports high-definition full-screen video playback with no buffering and DVD-like controls, a multimedia search engine and fan-centric community features.

"Until now, watching HD or even broadcast quality music videos on the web has been nearly impossible. Today we're announcing a major step forward in the way that fans can connect with the high quality content and artists that matter most to them. We're focused on building a unique experience for fans - a place where they can meet and interact with each other, and where they can enjoy, discover and share premium quality video content," said Jeff Somers, CEO of PluggedIn.

PluggedIn is also announcing today a strategic partnership with leading entertainment and artist management company, Overbrook Entertainment. Overbrook - whose principals are world famous actor and musician Will Smith, and entertainment industry veterans James Lassiter and Ken Stovitz - is investing both its capital and resources into PluggedIn's groundbreaking product and consumer experience.

"The experience that the PluggedIn team has created is truly world-class," said Guy Primus, Head of Interactive Media at Overbrook. "They've reshaped the way people will enjoy music online by combining high-definition video with personalization, social networking and e-commerce tools. The fact that they've built all of this to be replicated across entertainment categories is even more remarkable, and we look forward to working with them on a variety of initiatives."

PluggedIn has initially licensed over 10,000 music videos and live concerts from major music companies such as EMI Music, the world's leading independent music company, Sony BMG, and an influential group of other major and independent music labels. The PluggedIn website features popular artists and bands such as as Radiohead, Joss Stone, Green Day, 30 Seconds to Mars, Coldplay, Gorillaz, Chemical Brothers, Norah Jones, Daft Punk, KT Tunstall, and Keith Urban, as well as talented emerging artists such as Matt Nathanson and The Kooks.

PluggedIn's Media Player delivers a smooth, uninterrupted, full screen viewing experience and enables fans to watch stunning, HD quality music videos from their favorite artists. Videos are encoded for multiple bandwidths (dial-up, wireless and broadband) and DVD type controls allow for instant playback and skipping around.

PluggedIn also launches with over 1 million Artist Profiles. Dynamically assembled and updated in real time, PluggedIn Artist Profiles provide the freshest and most relevant music content in one place. Fans search for their favorite artists and PluggedIn scours its HD quality video vault and the Web to display videos, photos, playlists, news, blogs, bios, recommendations and more.

"PluggedIn showcases our artists in a unique and exciting way," said Ronn Werre, Executive Vice President, Global Sales, Licensing & Synchcronization, EMI Music. "Its stunning, high quality video content, access to artists and social networking tools make for one of the best music discovery experiences for fans that I've ever seen. PluggedIn's Marketplace also delivers instant gratification to consumers who want to buy digital downloads, CD's, merchandise and tickets from the artists they love."

At PluggedIn.com, fans can discover new music, get recommendations to artists, videos, and to other fans, and click into the PluggedIn Media Stream - a real-time, voyeur's view of the activity of tastemakers and fans. On PluggedIn, the community drives all the ranking and presentation of videos, artists, playlists and fans.

"The combination of HD style music videos on demand, fan powered programming and content centric social networking is very powerful," says Pat Magnarella, founder of Pat's Management Co., whose longtime clients include Green Day, The All-American Rejects, and the Goo Goo Dolls. "This is the next generation of MTV, for a new generation of music fans everywhere."

About PluggedIn

PluggedIn launched its beta service in April 2008, with the goal of changing the way consumers interact with and view premium entertainment content on the web. PluggedIn is an internet media company that offers streaming, free to consumer, HD and broadcast quality videos to fans everywhere. The entertainment site features over 10,000 HD and broadcast quality music videos and more than one million Artist Profiles, and is powered by an innovative new media player that supports high-definition full-screen video playback with no buffering and DVD like controls, a multimedia search engine and fan-centric community features. PluggedIn is based in Santa Monica, CA. The company was founded and is managed as a rare partnership between proven Internet entrepreneurs and successful music industry executives. The company's team includes Brett O'Brien, founder of Xdrive, which was sold to America Online (AOL) in 2005; Kevin Welk, CEO of Vanguard and Sugar Hill Records; Jeff Somers, former executive with Amazon and Zillow; JJ Aguhob, previously with Xdrive and AOL, and an early team member at MySpace; John Gaa, previously with Xdrive and Sony; and Nicola Marzolla, from Yahoo Music.

About Overbrook Entertainment

Overbrook Entertainment, a production and management company, was formed in 1998 by partners James Lassiter and Will Smith. In 2007 the company welcomed a third partner, Ken Stovitz. Films the company has produced over the last 10 years include "Ali," "I-Robot," "Hitch," "Saving Face," "ATL," "The Pursuit of Happyness," and "I Am Legend." Future projects include "Hancock," "Lakeview Terrace," and "The Human Contract," which will mark the directorial debut of Jada Pinkett Smith. Overbrook Entertainment also produced the television series "All of Us" which ran for four years on UPN. Management clients include Jennifer Hudson, Robin Thicke, Paula Patton, Jaden Smith and Willow Smith.
Media Hotline

If you have a media related inquiry, please contact:

PluggedIn Media Corp

Stacey Copeland
o: 310.586.7120
e: scopeland@murphyobrien.com

Christie Stewart
o: 310.586.7123
e: cstewart@murphyobrien.com